Accelerate automotive digital transformation with XR
Unity’s immersive technologies enable you to:
- Seamlessly import, optimize, and visualize 3D and CAD data.
- Enhance efficiency and streamline digital interaction across global teams.
- Create interactive sales and marketing experiences, improving user engagement and interaction.
Transforming automotive tools with XR
XR technologies expedite production cycles and foster innovation while reducing errors at every step. With the power of XR, engineers can visualize automotive design in real-time, assembly workers can view essential information as AR overlays, and teams can collaborate effectively from anywhere in the world.
Top use cases for automotive
AR in automotive design
Use AR in automotive design to provide global teams with an immersive experience and avoid delays commonly associated with traditional 3D automotive rendering software.
Next-generation HMI experiences
Unity’s HMI software solution enables you to create new interfaces, from personal infotainment systems and head-up displays to augmented reality and digital instrument clusters.
Enhance learning, increase safety
Make learning more engaging and effective. Use VR training simulators to create interactive, immersive training environments that are proven to increase knowledge retention and improve safety in high-risk scenarios.
Elevate customer experiences
Build distinct experiences to elevate customer satisfaction and loyalty. Differentiate your brand from competitors by leveraging the latest in headset and 3D technology.
Maintenance and repair operations
Enhance maintenance efficiency with AR applications that deliver real-time, step-by-step instructions. Overlay interactive 3D models onto equipment to improve technicians’ understanding and accuracy, reducing errors and downtime.
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Success stories
Audi's immersive experiences on Apple Vision Pro
Learn how Audi created world-class multimedia content to showcase the technological innovations behind the Audi Q6 e-tron.
Transforming automotive HMI
Discover what led TomTom to choose Unity to build their in-car applications and help them tackle tricky HMI challenges.
Image courtesy of Innoactive
Greater efficiency and flexibility, less cost
Read how Innoactive, a Munich-based XR development company, utilized Unity to help Volkswagen Group develop, distribute, and manage their growing number of VR and AR applications.
Mercedes-Benz AG’s mission to simplify and elevate
James Liu, Director MB.OS Customer Experience and Design, shares what drives Merceds-Benz AG’s mission to elevate in-car automotive experiences.
Frequently asked questions
The foundational industrial use is to visualize data and build realistic, dynamic experiences from 3D models, such as computer-aided design (CAD) assemblies. These interactive digital twins of physical products open opportunities to enhance processes and workflows across the business, from R&D to operations and marketing.
Yes. For basic interactive workflows, use Pixyz Plugin to directly import CAD files.
For highly complex, heavy data, you can use Unity Asset Transformer Toolkit, formerly known as Pixyz Studio (interactive process) or Unity Asset Transformer SDK, formerly known as Pixyz SDK to preprocess your CAD model into a format that can be easily imported into Unity, including prefabs, FBX, and glTF.
For more info visit the Unity Asset Transformer information page.
Of course. To see a demo of our products please contact our sales team.
Unity Industry is a suite of products and services specifically designed to get you started with immersive, interactive experiences. It includes Unity Enterprise, the Pixyz Plugin CAD and 3D data import pipelines, and premium support services.
To get started with Unity Industry, check out the Unity Industry Onboarding Guide and take advantage of hundreds of hours of On-Demand Training exclusive to Unity Industry customers.
Additional support and learning options are available through Unity Customer Service and Unity Learn.
You can partner with the world-class team of Unity developers and industry experts at Capgemini, who can transform your vision into a 3D experience that scales with your business.