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Mercedes-Benz AG: Building next-generation car experiences

Jan 5, 2024

Mercedes-Benz AG: Unite 2023 Industry Executive Summit

James Liu, Director MB.OS Customer Experience and Design, shares the journey behind Mercedes-Benz AG’s mission to elevate in-car automotive experiences. Discover:

  • What drives Mercedes-Benz AG in this mission
  • Why they selected Unity as their technology partner
  • What they’ve achieved, and the role that Unity played
  • A sneak peek at the next steps for Mercedes-Benz AG

This presentation was recorded at the Unite Industry Executive Summit, November 2023.

“It really shows Unity’s investment in the automotive sector; they knew exactly what we wanted. They were able to deliver with low resource impact and meet all of our benchmarks.”
JAMES LIU / MERCEDES-BENZ AGDirector MB.OS Customer Experience and Design
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