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Solutions for industry
Automotive
Drive success with AR and VR applications created from 3D product data.
Upcoming webinar: How Air France-KLM implemented immersive training to reduce costs and improve skill retention.
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Automotive, transportation, and manufacturing

Accelerate your digital transformation with XR

Unity’s real-time 3D technology enables you to:

  • Seamlessly import, optimize, and visualize 3D and CAD data.
  • Enhance efficiency and streamline digital interaction across global teams.
  • Create interactive sales and marketing experiences, improving user engagement and interaction.
Person interacting with a car model with a VR headset on

How XR is transforming the automotive industry

XR technologies expedite production cycles and foster innovation while reducing errors at every step. With the power of XR, automotive engineers can visualize vehicle designs in real-time, assembly workers can view essential information as AR overlays, and teams can collaborate effectively from anywhere in the world.

Top real-time 3D use cases for automotive
Empower collaboration and drive decision-making

Use AR in automotive product design to provide global teams with an immersive experience and avoid delays commonly associated with traditional 3D automotive rendering software.

Next-generation HMI experiences

Unity’s HMI software solution enables you to create new interfaces, from personal infotainment systems and head-up displays to augmented reality and digital instrument clusters.

Enhance learning, increase safety

Make learning more engaging and effective. Use VR training simulators to create interactive, immersive training environments that are proven to increase knowledge retention and improve safety in high-risk scenarios.

Elevate customer experiences

Build distinct experiences to elevate customer satisfaction and loyalty. Differentiate your brand from competitors by leveraging the latest in headset and 3D technology.

Maintenance and repair operations

Enhance maintenance efficiency with AR applications that deliver real-time, step-by-step instructions. Overlay interactive 3D models onto equipment to improve technicians’ understanding and accuracy, reducing errors and downtime.

Get started today
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Unity Industry
Tools for industry creators

Leverage the power of real-time 3D with a suite of products and services that will transform your CAD and 3D data into immersive experiences. Streamline, simplify, and speed up workflows to build long-lasting creations, and expand your reach across 20+ platforms.

3D model of a car made using Pixyz
Pixyz
3D data optimization

Do more with your existing data. Automate the processing of your 3D, CAD, BIM, and point cloud data directly into Unity and ensure that your models can perform on any device.

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Unity Asset Manager
Increase your creative velocity

Seamlessly integrate the Unity Asset Manager into your organization’s workflows. Unity’s extensible and intuitive cloud-based digital asset management (DAM) tool makes it easy to share and reuse branded content across projects.

Success plans
Unity Success Plans
Elevate your projects

Unity Success Plans offer support to reduce downtime and streamline operations, helping you achieve your goals faster by removing technical roadblocks.

Success stories

Audi: Rethinking 3D experiences
Audi's immersive experiences on Apple Vision Pro

Learn how Audi created world-class multimedia content to showcase the technological innovations behind the Audi Q6 e-tron.

TomTom's top three
Transforming automotive HMI

Discover what led TomTom to choose Unity to build their in-car applications and help them tackle tricky HMI challenges.

Driving VR and AR innovation
Image courtesy of Innoactive
Greater efficiency and flexibility, less cost

Read how Innoactive, a Munich-based XR development company, utilized Unity to help Volkswagen Group develop, distribute, and manage their growing number of VR and AR applications.

Building next-generation car experiences
Mercedes-Benz AG’s mission to simplify and elevate

James Liu, Director MB.OS Customer Experience and Design, shares what drives Merceds-Benz AG’s mission to elevate in-car automotive experiences.

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DEMO

Skid Loader GX7 Configurator

Interactive configurators, powered by Unity’s real-time 3D solutions, empower customers to explore a product and discover, choose, and purchase the features that matter most to them.

Try out our configurator demo of a GX7 Skid Loader and discover the possibilities of interactive 3D marketing for automotive and transportation.

Frequently asked questions

What are the benefits of real-time 3D?

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Can I import my CAD data into Unity?

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Can I get a demo of Unity products?

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What Unity products do I need to get started?

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What support and learning resources are available?

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What are the options for consultation support?

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Automotive & Transportation solution callout
Start your real-time 3D journey

Get hands-on with products from Unity, and learn how to import your CAD and 3D data and create world-class experiences across your business.