Monetize your app with IAPs or in-app ads
Integrate in-app purchases into your game economy or strategically place ads to monetize your mobile app.
Help users discover your app
Choose the type of campaign based on your business goal (scale, engagement, or performance) and stay in control of your user acquisition strategy.
Leverage an expansive ecosystem
Connect to the Unity Ad Exchange a fair first price auction with over 60 demand sources from a single SDK.
Unity Ads kickstarts the growth loop
Built to be better together, Unity’s monetize and advertising tools set your app up for success by fueling a cycle of growth. Use them separately or together depending on your app’s goals. Learn more about the growth loop here.
“Working closely with the client team has been a win for us and has definitely helped with managing our waterfall rate accordingly. Unity has brought us a higher fill rate and helped us achieve a 10% increase in overall eCPM.”
“Using Unity’s tools during our soft launch phase allowed us to get a clear picture of the metrics we wanted to track, the marketability of the game, whether our creative was resonating with our audience, and where to dive deeper to keep optimizing after the global launch.”
Award winning mobile ads solutions
Unity Ads solutions focus on bringing the best tools to market for the game industry. We’re proud to be the recipients of several industry awards year after year, including Pocket Gamer's Best Advertising and User Acquisition award for 2021 and 2022, and Unity ranked as a top ad network in Singular's annual ROI index report in 2022.
Unity Ads glossary
Explore common terms and acronyms to learn the basics of mobile game ads, in-app purchases, and acquiring new players.
Mobile Insights 2022 report
Learn key takeaways on topics like ad placement, the most effective type of creative, and the best genres to advertise in for different KPIs.
Find the right monetization partner
Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.