52 Entertainment is a French gaming company with hits like Bubble Shooter Rainbow, Spades-Card Game, and more. Although they already boasted several massive global hits, they wanted to take their success further by increasing their user-base at scale, while at the same time, maintaining positive ROAS. Aura proved to be the perfect fit to address these needs.
To get started, Aura onboarded 52 Entertainment, helping them identify the right placements, touchpoints, and publishers for their campaign.They initially conducted a manual campaign, which allowed Aura to adjust the campaign's parameters to align with 52 Entertainment's objectives.
After a few weeks of refining the campaign to enhance both quality and quantity, 52 Entertainment achieved strong D7 ROAS performance. This success made them confident enough to transition from manual campaigns to the ROAS Optimizer in order to increase their scale. To ensure a smooth transition, they initially ran a manual campaign alongside the Optimizer. Once 52 Entertainment was satisfied with the results, Aura fully shifted the campaign to the ROAS Optimizer.
"Aura really understood our goals. By fine-tuning our campaign settings, we hit strong D7 ROAS, which gave us the confidence to smoothly transition to their ROAS Optimizer."
-William Planques, User Acquisition Team
Aura’s ROAS Optimizer helped 52 Entertainment to take their initial results to the next level. While manual campaigns become overly complex once too many parameters are added, the ROAS Optimizer allows users to add an array of criteria like age, gender, cities and device types, and more. Plus, the entire process is fully automated. 52 Entertainment simply set their goals and budget, and the ROAS Optimizer identified the right users for them. This approach led to them to meet their ROAS goals for Bubble Shooter Rainbow and Spades-Card Game. As a result, they felt comfortable increasing the scale of their campaign.
"Aura’s ROAS Optimizer made a huge difference for us. By automating our campaigns and allowing us to use multiple criteria effortlessly, it significantly improved our performance."
- William Planques, User Acquisition Team
With the success of their campaigns, 52 Entertainment increased spend by 5x*, launching five additional titles and transitioning the majority of their operations to the ROAS Optimizer. They also shifted from running campaigns in a single location to targeting multiple locations, primarily focusing on the U.S. Through their work with Aura, they grew from working on just 1 title in 1 location to managing 6 titles across various global regions.
"Working with Aura has been transformative. We started with 1 title in one location and, thanks to their expertise, expanded to 6 titles across multiple regions, significantly increasing our activity."
- William Planques, User Acquisition Team
Aura’s ROAS Optimizer has enabled 52 Entertainment to not only reach, but exceed many of their initial KPIs. Most significantly, they achieved a 22% uptick in D7 ROAS for Bubble Shooter Rainbow** as well as strong long term, D180 for multiple titles.
These impressive results have enabled 52 Entertainment to reach thousands of users daily, with spend increasing by an impressive 5x. Building on this success, the company plans to expand its campaigns by adding additional titles and exploring new locations, further solidifying its position in the market and continuing to captivate a growing audience.
*Source: Internal Unity Data, based on 52 Entertainment campaigns. Spend measured January 2025-March 2025
**Source: Internal Unity Data, based on 52 Entertainment campaigns. D7 ROAS growth measured January 2025-May 2025.
