Byril, a mobile game studio based in Belarus, was looking to scale up their business. By using Unity LevelPlay mediation to optimize their in-app ad experience, Byril boosted ARPDAU by 9% and ARPU by 17% for their game, Stickman Archer. Here, Yaroslav Gricuk, Monetization Lead at Byril, explains how migrating to Unity LevelPlay and using Ad Quality and A/B testing helped achieve these results.
Looking to automate
We invest a lot of time in optimizing game design for our Action/Mid-core apps - our aim is to increase revenue without hurting the user experience. We’re a small team so we decided to try out Unity LevelPlay mediation to help us maximize revenue and preserve the player experience - all without the need for a lot of manpower.
"Looking at metrics like number of clicks, impressions, churn rates, and installs, we were able to keep track of user churn - insights like these showed us exactly where we needed to make adjustments."
- Yaroslav Gricuk, Monetization Lead at Byril
Once we migrated our mediation to Unity LevelPlay, we used the Unity Ads bidder and Google partner bidding to maximize our revenue and as a plus, they significantly reduced our manual workload.
Optimizing the ad experience with in-ad analytics and A/B testing
Through Unity LevelPlay, we also had access to a suite of tools that helped improve our app’s ad experience. For example, we used Ad Quality to see how users engaged with our ads. Looking at metrics like number of clicks, impressions, churn rates, and installs, we were able to keep track of user churn - insights like these showed us exactly where we needed to make adjustments.
"We used the Unity Ads bidder and Google partner bidding to maximize our revenue and as a plus, they significantly reduced our manual workload."
- Yaroslav Gricuk, Monetization Lead at Byril
Before using Unity LevelPlay, we used a minimal amount of ads because we were afraid of harming the user experience - we mostly relied on in-app purchases for our revenue. However, the LevelPlay team suggested there was an opportunity to make incremental revenue through incorporating additional ad placements. They suggested that we A/B test the amount of ads we put out and analyze their impact on user retention and revenue. After A/B testing a higher number of interstitial ads, we saw that it didn’t actually affect our strong DAU. Now, we feel more comfortable experimenting more with our ad output.
Boosting ARPDAU by 9% and ARPU by 17%
With the easy-to-use tools, automation features, and excellent support from the Unity LevelPlay team, we grew our ARPDAU by 9% and ARPU by 17%. We’re excited about these results and have since migrated all of our apps to Unity LevelPlay. We’re looking forward to exploring other Unity LevelPlay tools and boosting performance on our other games.
