Glossary term
Mobile Game Monetization
What is mobile game monetization?
Mobile game monetization is how developers earn revenue from a mobile game. The main revenue models are in-app advertising, in-app purchases, subscriptions, and paid or premium downloads. Most successful games combine more than one, blending ads with in-app purchases to earn from both paying and non-paying players.
How do you monetize a mobile game?
Developers usually combine several revenue models based on a game's genre, audience, and engagement. Ad-based monetization serves in-app ads such as rewarded video and interstitials; in-app purchases sell virtual goods or upgrades; subscriptions and paid downloads charge directly for access.
To put these models into practice, explore Unity's app monetization solutions.
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Related terms
Hybrid-casual games
Hybrid-casual games include simple, marketable core gameplay with additional engagement layers designed to create a richer gaming experience.
Progressive loading
Progressive loading is a mechanism exclusive to Unity that helps ensure a rewarded video is always available to play with zero latency, even just after another rewarded video closes.
Mobile App Ads
App developers looking to earn revenue from ads typically partner with a mediation platform that aggregates various ad networks and integrate its SDK into their tech stack.