The Programmatic Rundown
What everyone’s talking about before Cannes
Insights, partner announcements, and strategies shaping how brands connect with high-attention audiences in gaming
Announcements
Why Livewire and Unity teamed up to scale in-game advertising across ANZ
Unity and Livewire are making it easier than ever for ANZ brands to activate gaming as a core media channel
Extending programmatic addressability into mobile gaming: Unity Exchange now supports RampID
Identity strategies shape how teams buy media, but mobile gaming hasn't always fit those workflows. RampID is now available across Unity Exchange, letting you activate identity-based audiences in brand-safe gaming environments.
Unity joins IAB Europe’s Transparency & Consent Framework
Unity is now a registered TCF participant enabling consent-verified campaign activation across our mobile gaming inventory for advertisers and marketers operating in European markets.
Gaming Audiences, Everywhere: Unity & Index Exchange Unlock Omnichannel Activation
Unity has partnered with Index Exchange to bring mobile gaming inventory and first-party data into programmatic workflows — giving brands a measurable path to reach high-intent gaming audiences across mobile, CTV, and premium environments.
Which screen comes first?
Unlocks April 29, 2026
A strong new partner
Unlocks May 6, 2026
Not your usual data play
Unlocks May 13, 2026
You won't want to miss this one
Unlocks May 20, 2026
From launch to impact: here’s what we saw
Unlocks May 27, 2026
Shopper data, reimagined
Unlocks June 3, 2026
Where retail media gets interesting
Unlocks June 10, 2026
As seen on TV
Unlocks June 17, 2026
