The Programmatic Rundown

What everyone’s talking about before Cannes

Insights, partner announcements, and strategies shaping how brands connect with high-attention audiences in gaming

Announcements

Why Livewire and Unity teamed up to scale in-game advertising across ANZ

Unity and Livewire are making it easier than ever for ANZ brands to activate gaming as a core media channel

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Extending programmatic addressability into mobile gaming: Unity Exchange now supports RampID

Identity strategies shape how teams buy media, but mobile gaming hasn't always fit those workflows. RampID is now available across Unity Exchange, letting you activate identity-based audiences in brand-safe gaming environments.

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Unity joins IAB Europe’s Transparency & Consent Framework

Unity is now a registered TCF participant enabling consent-verified campaign activation across our mobile gaming inventory for advertisers and marketers operating in European markets.

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Gaming Audiences, Everywhere: Unity & Index Exchange Unlock Omnichannel Activation

Unity has partnered with Index Exchange to bring mobile gaming inventory and first-party data into programmatic workflows — giving brands a measurable path to reach high-intent gaming audiences across mobile, CTV, and premium environments.

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CTV and mobile gaming: How brands are closing the second-screen gap

Viewers second-screen during TV moments. Here's how brands are using mobile gaming to close the attention gap and get more from their CTV investments.

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In-App Mobile Gaming Advertising at Scale

As cookie-dependent web inventory declines, Unity and Nexxen are giving programmatic buyers a durable, high-attention alternative — mobile gaming at scale, built for where the industry is headed.

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Turning Mobile Gaming Impressions into Real Sales Outcomes

Unity's partnership with Attain brings real-time, permissioned purchase data to mobile gaming advertising. Learn how programmatic buyers can activate purchase-based audiences across Unity's monthly active users and measure verified sales lift.

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