Unity Forma

Bring the power of real-time 3D to your marketing. Turn 3D product data into interactive 3D configurators, stunning images and more.

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Groundbreaking real-time 3D marketing

As a marketer, your job is to help convince shoppers to become buyers. The challenge lies in the time, effort, and resources needed to create captivating marketing experiences from 3D product data – and that’s where Unity Forma comes in. We make it easy to get 3D data ready for marketing so you can showcase your products with interactive, real-time 3D product configurators, images, and more.

Let buyers create their own reality

Unity Forma unlocks major efficiencies in marketing content production, enabling you to rapidly import 3D product data, visualize models and all their variants in real-time 3D, and bring your vision to life with creative tools.

You can easily showcase products in realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and more. 

Optimize content for your target platform, whether you’re using Unity’s cloud streaming service for web browsers or publishing directly to mobile devices, the web, and more.

Unity Forma key features

Codeless workflows

Marketing professionals can create real-time 3D configurators and other content quickly using an interface tailored to their needs. Prepare interactive experiences, preview them in real-time and publish to multiple destinations, all without writing a single line of code.

Faster time to market

Automated data preparation eliminates time-consuming manual work to get 3D product data ready for marketing. Unity Forma’s import API can also connect to source data so you can process model changes quickly and ensure product correctness.

Seamless, cost-effective collaboration

Reduce costs by eliminating duplicative work. Take advantage of a comprehensive variant management system to easily share specific configuration sets from your master model with global teams, agencies and other partners.

Multichannel publishing

From a single master scene, you can publish configurators to multiple channels, including mobile devices and web browsers via cloud streaming or WebGL. Visual quality and performance can be automatically optimized, ensuring a satisfying customer experience.

Immersive product experiences

Give buyers agency to interactively explore your products in true-to-life visual quality. Drive greater engagement and conversion by empowering them to find their favorite configuration.

Maximum extensibility

Tailor Unity Forma to fit the way your team works. Leverage the open API and Unity’s rich development environment to implement custom tools and interfaces in order to deliver brand-specific experiences.


Bring your vision to life with Unity Forma

Check out this interactive, real-time 3D car configurator made with Unity Forma and delivered using Unity’s cloud streaming service. Imagine how you could showcase your products on the web in stunning visual quality, in any configuration, and on any device. Flip to landscape mode when accessing on your phone.

Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.


WebGL configurator

Here is a WebGL deployment of the same real-time 3D car configurator made with Unity Forma. Visual quality and performance has been optimized using built-in tools to ensure the experience runs smoothly on web browsers. 

Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.


Candido Peterlini, Head of Global Digital Marketing, Volkswagen

“Volkswagen constantly seeks new paths to delight the user when experiencing our cars. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization.”

Candido Peterlini, Head of Global Digital Marketing, Volkswagen
Thomas Storz, Manager Tradefairs & Events HOMAG Group AG

“Even before the COVID-19 pandemic, we always kept an eye on the digital and economical sustainability of our trade fairs. Thanks to the possibilities of iVP and Unity Forma, we were able to create a digital platform in a fraction of time that we would have needed without them, to adapt. Thanks to that, we were able to be close to the customer despite contact and travel restrictions.”

Thomas Storz, Manager Tradefairs & Events HOMAG Group AG
Tim Henager, Director, Technology, Designory

“Our clients understand the importance of integrating real-time rendering tools into their CG pipeline, and Unity Forma helps get us there quicker than any other tool in the market.“

Tim Henager, Director, Technology, Designory

Annual subscription: $4,980

Unity Forma is available now – talk to our team today to get started. Per-brand licenses are also available upon request.

To use Unity Forma, you need a subscription to the Unity Industrial Collection or separate subscriptions to Unity Pro and Pixyz Plugin. Don’t have these yet? Our team can help you with this too.

Frequently asked questions

What do I need to get started?

You need to purchase an annual subscription to Unity Forma. In addition, you need a subscription to Unity Industrial Collection or Unity Pro and Pixyz Plugin to use Unity Forma.

What are my options for publishing configurators to web browsers?

You can use WebGL and/or Unity’s cloud streaming service, Furioos. Both provide seamless user experiences without requiring consumers to download a plug-in or other software to interact with your 3D product configurator. 

Furioos is best suited for streaming complex real-time 3D projects that require high levels of interactivity and peak visual quality. Depending on your budget, the configurator’s complexity and interactivity, and other factors, WebGL is an alternative option.

Where can I ask for help and get my questions answered?

Check out the Unity Forma forum. You can use this space to ask for help, share feedback, and have discussions about Unity Forma.

Do I need to know how to use Unity to use Unity Forma?

No. Unity Forma is an extension of Unity but it does not require any coding skills to use.

How can I find out about future updates including support for augmented reality (AR) and virtual reality (VR) experiences?

You can see the Unity Forma roadmap here. At this time, AR and VR publishing is possible, but it must be executed in Unity Pro mode. Official AR and VR support within Unity Forma are planned for a future release.

Check out the full list of FAQs.

See the full list here.

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