Unity Terms of Service Update FAQ
Frequently Asked Questions
Last Updated: August 13, 2025
What’s Changed: We have updated the answers to reflect the addition in industry segments as examples in the definition of an Industry Customer. In addition, Unity’s Pixyz offering is now known as Unity Asset Transformer.
Please see our updated Editor Software Terms here and the updated Industry Terms here.
Updated Terms for Industry and Entertainment Customers
An Industry customer is an individual or legal entity that licenses Unity software to develop projects for industrial (non-games, non-entertainment) use, or for any use that is not solely for games or entertainment purposes. Users of Educational Versions are excluded. Industry customers include, but are not limited to customers delivering projects for automotive, aerospace, manufacturing, government, architecture, engineering, construction, energy, healthcare, education technology (companies utilizing applications or technology devices for the purposes of teaching and learning), and retail sectors.
Specifically, we have distinguished Industry customers from educational, games, and entertainment customers as Unity Industry is a new bundled offering that is tailored to Industry customers, for whom specific terms will apply. Details and specific financial thresholds for Unity Industry are outlined below. These terms will not apply to Entertainment customers. Financial thresholds of Unity Plans for all other customers remain unchanged. There are also some general changes for all customers to align on updates to our business.
Details for Industry Customers
Unity Industry is a suite of products and services that includes Unity Enterprise, Industry Success, Unity Asset Transformer Toolkit, and more. It is a successor to the Unity Industrial Collection, which will be deprecated this year. Please visit this page to learn more about Unity Industry.
If an Industry customer has total finances less than $1M USD per year, they can use Unity Pro, Unity Enterprise, or Unity Industry. If they have total finances greater than $1M USD per year, per the Terms of Service, they must use Unity Industry. If a customer is providing services to a third party, their customers’ or clients’ gross revenues and/or funding are measured for the $1M USD threshold. See section 1.1 of the terms of service for full details.
Customers may not use Unity Software tiers with different financial thresholds at the same time. If you are an industry Customer, you will need to use and maintain Unity Industry licenses for your Projects. Please reach out to your Unity sales representative to discuss your specific use case
These Industry terms will only apply to renewals and new licenses. Additionally, to ease transitions, current industrial subscribers of Unity Pro, Enterprise, and UIC will have six months (from April 3, 2023 to October 3, 2023) to renew or add licenses of Unity Pro, Unity Enterprise, or UIC to an existing organization. Existing customers can renew through Unity.com or by calling their sales representative.
If you purchased Unity Pro online, you can upgrade your Pro subscription to Unity Industry via your Unity ID. For more information, please see the Knowledge Base article: How do I upgrade from Unity Pro to Unity Industry? If you purchased Unity Pro through your client partner, please contact Sales to upgrade your Unity Pro licenses to Unity Industry
Details for Games and Entertainment Customers
The Unity Plans and financial thresholds for games and entertainment customers remain unchanged with this update.
As some of our Unity Gaming Services (UGS) products become more widely used, we want to make it easier and seamless for Entertainment customers to add these products and services to their projects. Accordingly, the UGS Additional Terms now leverage the same Unity Terms of Service as the Editor and other Create tools, rather than being distinct and separate from the Unity Terms of Service. Additional terms for both UGS and Accelerate Solutions consulting can now also be found under one set of terms: the Consulting Services Additional Terms (formerly the Professional Services Additional Terms).
New details for Unity Success Plans
Additionally, to correspond with plan updates and improvements for personalized support for both Entertainment and Industry customers through Unity’s Success Plans, the Success Services Additional Terms (formerly the Success Plans Additional Terms) have been updated. Please visit this page to learn more about the Unity Success Plans available.