About
PickCrafter, a game developed by mobile studio Fiveamp, gained worldwide popularity.
Fiveamp is an independent game development company based in San Francisco.
The challenge
PickCrafter initially had one fixed rewarded video ads placement. Preserving the game’s user experience was top priority, so Fiveamp was in need of a game monetization partner with a data-driven, strategic mindset to advise on optimal rewarded video ads implementation.
Goals:
- Expand mobile game monetization opportunities
- Maximize rewarded video ads engagement through ads that deliver a positive, non-disruptive experience for users
- Drive competitive eCPMs and significantly grow ad revenue
“ironSource offered a fast and seamless placement implementation within PickCrafter and the addition of rewarded video ads placements yielded significant engagement and revenue growth. From ad execution to reporting, ironSource has been a true and steady game monetization partner in every sense.”
- Chris Lewis, Co-Founder at Fiveamp
The solution
With Easter approaching, it was the ideal setting to implement an additional rewarded video ads placement with seasonal creatives.
To enhance ad appeal and visibility, and reinforce positive ad interaction, ironSource suggested Fiveamp offer players a choice between receiving one reward, or watching an ad in exchange for three rewards.
ironSource then monitored the impressions, eCPM and revenue of the supplementary ad placement on the ironSource reports dashboard.
The results
PickCrafter experienced significant growth in engagement rate and revenue while the game’s DAU remained the same. The additional placement simply capitalized on the existing user base, and nearly doubled the app’s engagement rate.
Revenue growth following the implementation of an additional ad unit
