Triumph significantly expanded its user base and surpassed its KPIs by using Unity CTV.
The Challenge: Triumph aimed to test and optimize the CTV channel to drive UA and reach diverse audiences.
Triumph is an American gaming company specializing in skill-based games that give players the chance to win real cash prizes. Looking to grow its user base and strengthen its market presence, Triumph identified a promising opportunity to diversify its UA strategy through Unity CTV. This approach would allow them to reach audiences that traditional advertising methods couldn't capture.
"Working with Unity CTV offered us a unique opportunity to diversify our UA strategy and connect with audiences beyond the reach of traditional advertising. Their exclusive access to Roku was key, enabling us to reach a wide and varied audience."
-Michael Bowen, Head of Paid Advertising, Triumph
Once Triumph onboarded, the Unity CTV team began focusing on refining audience targeting, optimizing bids, and utilizing access to Roku’s traffic. The Unity CTV team managed the setup and provided ongoing optimizations, including regular reporting and strategic adjustments. By adopting Unity's recommendations, Triumph enhanced its targeting and bidding strategies, resulting in a significant boost in user engagement and acquisition.
“Working together with the Unity Team, we refined our audience targeting and optimized our bids to maximize our results. After implementing a few key strategic adjustments and insights, we saw a significant boost in user engagement and acquisition.”
-Michael Bowen, Head of Paid Advertising, Triumph
By leveraging Unity's expertise, Triumph not only met but exceeded its KPIs in June 2025*. This made them confident enough to increase their budget by 13x**, so they could continue to scale their success. The collaboration with Unity CTV showcased the potential of CTV as a powerful tool for UA, positioning Triumph for ongoing success in the gaming market.
"Since launching on Unity CTV, we haven't just met but overachieved our KPIs, which gave us the confidence to significantly increase our budget."
-Michael Bowen, Head of Paid Advertising, Triumph
*Source: Internal Unity Data, based on Triumph campaigns. KPIs measured May 2025-July 2025.
**Source: Internal Unity Data, based on Triumph campaigns. Spend measured May 2025-July 2025
