How Anzu works
Anzu’s tech transforms in-game objects into valuable advertising collateral. Anzu works closely with developers at every stage of the process to help integrate the ads effectively, bring advertisers in, and preserve the quality of gamers’ experience.
Highly optimized single core SDK codebase
Anzu’s SDK is lightweight in size and performance, and it has a low impact on final build size, RAM, and CPU. Its quick and easy drag-and-drop integration means that you can create your first ad placement in just 15 minutes.
“Anzu has helped increase our in-game ads revenue by 131%, with them now making up between 5–10% of our total monthly revenue.”
“Anzu has helped us increase our ability to deliver high-quality live experiences thanks to real advertising being displayed in our electronic stadium.”
Key benefits
Simple integration and full control
Access easy drag-and-drop integration and control of content, data, pricing, ad formats, and density.
High fill and CPM rates
Unlock a high fill rate of OpenRTB, coupled with high CPMs of direct deals with name brands.
Access to global brands
Strategic partnerships with major holding groups gives you access to direct campaigns of global brands.
UX friendly
Ads don’t interrupt gameplay, and they are non-clickable to keep players within the game.
End-to-end service
Anzu engages advertisers, handles campaigns, processes payments, and more.
Maximize revenue
Use both banner and video ad formats, even in the same ad placement.
Frequently asked questions
Anzu’s dashboard provides you with full inventory management and advanced campaign controls and content filtering, including ad category, campaign, advertiser blocking. You can also configure campaign optimization and bid floor price control, as well unlocking creative handling and the ability to see all in-game creatives served with real time analytics and reporting.
Anzu supports all major Unity LTS platform versions, and its SDK supports iOS, Android, PC, Xbox, and VR.
- Use Anzu component to understand your current viewability metrics within your placements.
- Consider a different placement position based on the viewability metrics you’ve noticed.
- Consult with your Anzu rep regarding popular aspect ratios and additional SDK features for you to include within your game.
- Make sure you have support for both video and image within your in-game placements.
Anzu’s placements are designed to be user-friendly and non-disruptive. The team will work with you to help optimize your ads to ensure they complement gameplay. Anzu also works closely with brands to ensure their ads are contextually relevant to the games where they are featured.
Anzu’s blended ads can be either display or video. They are rectangular in shape and can be static or dynamic with various interactivity options. Anzu also offers custom ads, which can be tailored depending on the developer and advertisers’ preferences.
Anzu holds close relationships with many of the world’s leading brands, including PepsiCo, Samsung, Vodafone, American Eagle, and Klarna. Developers working with Anzu will benefit from having their latest campaigns appear within their games.