ANZU 合作伙伴页面


Anzu 通过直接在游戏体验中混合现实中的非破坏性的品牌广告来为开发者增加大量稳定的收入来源,同时不影响游戏玩家体验,从而为 Unity 游戏开发者助力。

Anzu 如何运作

Anzu 的技术会将游戏内对象变换为重要的广告宣传资料。Anzu 在过程中的各个阶段均与开发者紧密合作,帮助有效集成广告,与广告商合作,以及确保优质的游戏玩家体验。

Anzu SDK

高度优化的单一核心 SDK 代码库

Anzu 的 SDK 小巧易用,性能卓越,其对最终构建大小、RAM 和 CPU 的影响也较低。快捷易用的拖放式集成意味着您可在 15 分钟内轻松创建第一广告位。

Orhun Mert Simsek, Co-founder, APPS

“Anzu 帮助我们实现了游戏内广告收入增加 131%,在他们的帮助下,我们的每月总收入增加了 5-10%。”

Orhun Mert Simsek, Co-founder, APPS
Florent Castelnerac, Managing Director, Ubisoft Nadeo

“Anzu 促进了我们提供优质实时体验的能力,这得益于在我们的电子体育馆中显示真实的广告。”

Florent Castelnerac, Managing Director, Ubisoft Nadeo




高填充率和 CPM 率
高填充率和 CPM 率

解锁高填充率 OpenRTB,以及与知名品牌直接交易实现的高 CPM。






Anzo 吸引众多广告商,开展营销活动,处理付款并开展众多业务。




Anzu 助力您获享额外大量稳定的收入来源,同时不影响游戏玩家体验。立即注册帐户,在 Unity 中为您的游戏集成游戏内广告。

Frequently asked questions

How much control will I have over ads and revenue visibility?

Anzu’s dashboard provides you with full inventory management and advanced campaign controls and content filtering, including ad category, campaign, advertiser blocking. You can also configure campaign optimization and bid floor price control, as well unlocking creative handling and the ability to see all in-game creatives served with real time analytics and reporting.

Are there any requirements for getting Anzu’s SDK?

Anzu supports all major Unity LTS platform versions, and its SDK supports iOS, Android, PC, Xbox, and VR.

How do you optimize ads to ensure revenue remains consistent?
  • Use Anzu component to understand your current viewability metrics within your placements.
  • Consider a different placement position based on the viewability metrics you’ve noticed.
  • Consult with your Anzu rep regarding popular aspect ratios and additional SDK features for you to include within your game.
  • Make sure you have support for both video and image within your in-game placements.
What is the impact on the gaming experience?

Anzu’s placements are designed to be user-friendly and non-disruptive. The team will work with you to help optimize your ads to ensure they complement gameplay. Anzu also works closely with brands to ensure their ads are contextually relevant to the games where they are featured.

What formats do you offer?

Anzu’s blended ads can be either display or video. They are rectangular in shape and can be static or dynamic with various interactivity options. Anzu also offers custom ads, which can be tailored depending on the developer and advertisers’ preferences.

What kinds of ads can I expect to appear in my games?

Anzu holds close relationships with many of the world’s leading brands, including PepsiCo, Samsung, Vodafone, American Eagle, and Klarna. Developers working with Anzu will benefit from having their latest campaigns appear within their games.

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