Glossary term
Performance Advertising
Performance advertising (or pay for performance advertising) is a marketing strategy to produce specific financial results within a specific time period. The advertiser only pays when they see the measurable results they want - e.g specific KPIs like revenue or customer loyalty.
Using performance ads ensures that advertisers maximize their budget and return on investment. This financially-focused strategy differs from brand advertising , which focuses on creating a specific brand image, because its results are more specific and measurable.
Back to Glossary
Related terms
Brand Lift
Brand lift measures how your ads are affecting both consumer impressions and consumer behavior
Cost Per Order
Cost per order (CPO) is the pricing model that drives a mobile app’s user acquisition and sales.
vCPM
vCPM, or viewable CPM , is a pricing model measuring how many users view a specific ad, as opposed to a whole website page.