VIZOR is a mobile game developer based in Cyprus, specializing in simulation games. With Unity as a trusted partner for over 5 years, the studio has scaled their hit title, Klondike Adventures, captivating players worldwide.
Klondike Adventures is a popular farming simulation game that has over 115 million downloads*, leveraging the Tapjoy offerwall’s Daily Rewards campaign as a high-engagement channel for user acquisition. This campaign type rewards users for completing specific repeatable in-app actions, such as reaching a new level or finishing a match. However, the manual campaign optimization was weighing on time and resources for the team.
Recognizing the need for a more efficient solution, the Unity team recommended the newly developed tROAS optimizer for Daily Rewards campaigns. This innovative offerwall tool was recommended to help address their scaling challenges while maintaining their ROAS KPIs – starting with running it on a campaign in the US.
The challenge:
VIZOR faced time-consuming, inefficient manual bid optimizations that limited offer scale and made it difficult to hit campaign ROAS goals.
The results:
- 380% campaign spend increase on US Daily Rewards campaign**
- Consistently achieved or surpassed D7 ROAS KPI targets**
- Removed resource and time intensive manual optimization blockers
Exceeding goals and scaling with confidence:
Since launching the tROAS optimizer on their US Daily Reward campaign for Klondike Adventures, VIZOR increased their campaign spend by 380%. Most importantly, the increase in spend was achieved while meeting and often exceeding their D7 ROAS KPIs, which is a significant win that addresses a common challenge advertisers face: maintaining strong ROAS performance while scaling campaigns.
Key benefits of the tROAS optimizer:
The tROAS optimizer for Daily Rewards campaigns offered several advantages that made it perfect for VIZOR’s challenges. The automated optimization eliminated the need for time-consuming manual bid adjustments allowing VIZOR’s team to focus on strategic initiatives rather than daily campaign management.
The tool’s capabilities ensured that increased spend translated into high-quality user acquisition, and provided the confidence to scale significantly while maintaining performance, addressing the challenge that had previously impacted VIZOR’s scaling efforts.
Collaborating to achieve new success:
Unity’s team worked closely with VIZOR throughout the setup process, helping build a plan on how to scale the campaign, starting with their US market.
Throughout the process, Unity provided ongoing support and insights, monitoring campaign performance and sharing optimization recommendations. This collaborative approach ensured VIZOR could confidently scale their investment, knowing they had expert guidance backing their growth strategy.
The automated optimization eliminated the manual workload that had made scaling unsustainable, freeing up valuable team resources. VIZOR’s UA lead shared, “We’re thrilled that Tapjoy developed the tROAS optimizer for the offerwall space – it’s an innovative solution that has drastically reduced the manual time we spend optimizing Daily Rewards campaigns, while consistently meeting or surpassing our ROAS KPIs.”
Building on this success, VIZOR has gone on to launch 5 additional campaigns across 9 new geographical markets to gather performance data for future tROAS activation. This expansion demonstrates VIZOR’s confidence in the solution and their commitment to scaling their user acquisition efforts globally.
The tROAS optimizer has transformed VIZOR's approach to user acquisition, providing them with the tools needed for sustainable, efficient growth. By combining automated optimization with proven performance delivery, Unity has helped VIZOR unlock their scaling potential while maintaining performance standards essential for Klondike Adventures' continued success.
