Video courtesy EducationXR
Empowering the future of skilled trades with immersive technology
Siemens is a global technology leader in electrification, automation, software, and digital twin fueling industries, infrastructure, and transportation. With a strong presence in the United States, Siemens delivers innovative solutions that enhance infrastructure, drive industrial productivity, and enable sustainable energy systems. Within its Smart Infrastructure Electrical Products Division, Siemens provides a comprehensive portfolio of load centers, circuit breakers, panelboards, switchgear, metering solutions, and control products that ensure safe and efficient electrical installations to power and protect everything from residential buildings to critical infrastructure like hospitals and data centers.
Facing an urgent skilled labor shortage in the U.S. construction industry—especially in the electrical trade—Siemens set out to modernize training and workforce development. The challenge? Create a scalable, interactive, and accessible learning platform that engages today’s digital-first learners while improving efficiency, safety, and on-the-job performance.
To meet this need, Siemens built Pneuma, a next-generation training and sales enablement platform that utilizes EducationXR–a Unity developer platform used to create, deploy, and distribute immersive experiences to all mobile, desktop, and VR headsets. In this case study, we deep dive into how Pneuma delivers XR-based learning, AI-guided support, and mobile-ready access to technical documentation—all in one seamless, device-agnostic hub.
Read on to learn how Siemens is transforming the future of construction training—one immersive experience at a time.
Video courtesy EducationXR
The U.S. construction industry—especially the electrical trade—is facing an urgent skills shortage. A combination of an aging workforce, rising electrification needs, increasing project complexity, and emerging digital technologies has created a widening gap between training capabilities and real-world demands.
As electrical infrastructure becomes more complex, professionals—including sales engineers, electrical contractors, and apprentices—face challenges in quickly locating accurate product information, understanding installation procedures, and leveraging new digital tools for their work.
Conventional training approaches are no longer enough. Apprentices and seasoned electricians alike require flexible, scalable, and tech-forward solutions that can deliver hands-on training without risk, downtime, or inconsistency, and appeal to both digital nomads and natives. Siemens recognized the need to evolve its own training tools and internal support systems—and found the solution in immersive technology.
Previously, Siemens' XR training modules were manually sideloaded to VR headsets and lacked a centralized platform for distribution, scalability, or user-friendly access. The experience was fragmented and resource-intensive.
Video courtesy EducationXR
Siemens introduced Pneuma, a game-changing application that acts as a one-stop hub for technical guidance, immersive learning, and AI-powered assistance. Pneuma is designed with both internal teams and external customers in mind—distributors, contractors, apprentices—offering an intelligent blend of interactive content, real-time data access, and cross-device accessibility.
Leveraging Unity’s real-time 3D engine and the EducationXR platform, Pneuma bridges the gap between traditional education and modern digital demands by offering:
Key features:
Unity serves as the backbone of Pneuma’s immersive experiences. Unity’s cross-platform capabilities enable Siemens and EducationXR to offer an unified and consistent training and support experience across any device—crucial for reaching digital natives in the field.
The process starts with creators downloading EducationXR’s Caffeine package to their Unity Editor, where they will login through their EducationXR credentials or through a secure SSO if their organization has decided to integrate their IT with EducationXR.
After a design phase, 3D models are brought into Unity where a step by step interface guides creators on how to create their content in a simple manner.
Video courtesy Siemens.
Here’s how Unity powers each layer of Siemens’ Pneuma platform:
With Unity and EducationXR, Siemens ensures that every user—regardless of device or experience level—has access to consistent, cutting-edge digital learning.
This combination of measurable results and high engagement demonstrates how Unity’s technology and EducationXR’s training modules, paired with Siemens’ deep industry expertise, is actively reshaping the way professionals are trained, supported, and empowered through the entire electrical ecosystem enabling:
Siemens is focused on expanding Pneuma with more AI-driven content creation tools, additional XR training modules in the content library, and a broader rollout across trade disciplines to support more trade roles.
Unity’s modular toolsets and extensive support for custom scripting, asset pipelines, and device compatibility will be key in scaling this vision.
Video courtesy Siemens.
Siemens isn’t just solving a training problem—they’re contributing to a broader shift in how the industry develops and supports its workforce.
By integrating immersive XR learning, AI-powered assistance, and consistent, on-demand access to technical information, Pneuma is helping organizations reduce onboarding time, improve accuracy on the job, and support ongoing skill development.
These tools don’t necessarily replace traditional learning—they complement and enhance it, making training more accessible, more engaging, and better aligned with the realities of today’s construction environment.
Through programs like Siemens Educates America and partnerships with NECA, IBEW, and IEC, Siemens is helping to strengthen the pipeline of skilled talent entering the industry—supporting a future where knowledge is more easily shared, and professionals are better equipped to meet the demands of modern infrastructure and electrification.
Interested in learning more about this story? Watch our webinar with Siemens and EducationXR here.
Note: Beyond the collaboration with EducationXR for the Electrical Products Division, Siemens currently also has a multiuser license agreement with Unity globally.
EducationXR is a comprehensive Unity-based Enterprise developer platform that provides no-code/low-code tools, visual scripting and C# scripting used for creation, deployment and distribution of immersive experiences to all phones, tablets, desktops, and VR headsets.
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