How BMW built a single source of truth for 3D data with Unity Asset Manager

One year after Unity’s Unite 2025 conference, BMW Group’s 3D Mine initiative has moved from an asset maze to connected data. Markus Herbig, XR (extended reality) Specialist at BMW Group, shares how his team built one shared source of 3D data for design, engineering, production, and marketing and sales, with Unity Asset Manager at its core.

Discover how BMW Group chose its platform through a structured evaluation, tracked how well Unity met its needs over time, and automated the path from product lifecycle management (PLM) to visualization so teams always work with the latest assets.

Watch the full video to learn how:

• BMW replaced scattered 3D assets with one shared source, the 3D Mine platform built on the CAX database, offering models, worlds, materials, and automation to design, engineering, production, and marketing and sales.
• BMW collected 82 requirements from 47 stakeholders and selected Unity Asset Manager in October 2024.
• The share of BMW’s requirements met grew from 59.7% in February 2024 to 85.9% in November 2025, with 26 more requirements met in 21 months, plus extra high-benefit features that weren’t on the original list.
• An automated pipeline takes updates from BMW’s PLM system through to visualization. After a one-time setup, only the changed asset is processed, thus visualizations always show the latest version.

This session was recorded at the Unity Industry Summit in Munich, October 2026.