Creative

What is a Creative?

A Creative is an individual advertisement asset that must go through moderation stages (pending, approved, or rejected) before being implemented in marketing campaigns.

In digital advertising workflows, a creative can be considered a discrete promotional component and could encompass various formats including images, animations, videos, interactive elements, and accompanying text that collectively form the visual and functional expression of marketing messages.

How is a Creative successful?

Before implementation, each Creative undergoes systematic review against platform-specific guidelines addressing content appropriateness, technical specifications, and performance characteristics. Initially assigned a "pending" status upon submission, assets are evaluated by automated systems and human moderators who determine whether they meet established standards.

Approved Creatives become available for campaign deployment across targeted platforms, while rejected items require modification to address specified compliance issues before resubmission.

This structured approval process ensures consistent quality control, brand safety, and technical compatibility throughout advertising ecosystems, protecting both advertisers and audiences while maintaining platform integrity.

How is a Creative used?

For software companies promoting applications or services, properly optimized Creatives significantly influence conversion rates and return on advertising investment.