Unity Ads is powered by Vector, Unity’s advanced, self-learning AI model built to give marketers precision targeting to help efficiently acquire and scale high-value audiences
USER ACQUISITION
Boost app growth with diverse ad campaigns
Acquire the right users for the right price. From ROAS to events and creative testing campaigns, user acquisition from Unity Ads has the solutions to crush your campaign goals.
Solutions for user acquisition
ROAS campaigns
Event campaigns
Optimize toward retention goals to reach audiences that are most likely to download and stay in your app to support lifetime value (LTV) and complement your monetization strategies.
Creative testing campaigns
Make informed decisions on which creative packs to use in different markets. The equal exposure rate of each pack allows you to more accurately compare the performance of each pack across various metrics.
Resources to help grow your user base
MONETIZATION
Maximize your mobile app revenue
Leverage engaging formats, competitive bidding from leading advertisers, and an intuitive dashboard for managing operations. Start earning revenue from your app without sacrificing your users’ experience.
Monetization solutions that power app revenue
Connect to premium demand sources
Connect to the Unity Ads network and Unity Exchange with a single SDK to drive impressions and engagement.
Insightful reporting and analytics
Optimize your monetization strategy using intuitive data reporting and in-depth analytics.
Bidding in leading mediation platforms
Maximize the value of every impression by unlocking real-time competition for your inventory on top mediation platforms.
Monetization success stories
Qcplay increases ad ARPDAU 29% with the Unity Ads bidder
Chinese mobile game studio and LevelPlay partner Qcplay looked to optimize their ad monetization and better engage users with their new chart-topping, idle-RPG Super Snail. To accomplish this, they optimized their monetization stack using the Unity Ads bidder, following recommendations from the team at Unity.
Diverse and engaging ad formats
Integrate ads seamlessly into your app with diverse ad formats that are proven to drive engagement, such as rewarded video, full-screen interstitials, or banners.
