Audi Engineering Holodeck by Lightshape
The future of automotive design is here today
Visualize designs instantly, iterate on the fly, collaborate across geographies — Unity’s real-time development platform puts 3D data into the hands of those who need it, on the devices of their choice, resulting in a more agile and flexible design process based upon inclusion and data rather than on isolation and guesswork.
“Innovation is a core principle at Audi. With Unity, we create and deploy immersive, real-time interactivity to accelerate team collaboration and speed our pace of development and innovation.”
“At Toyota, we use Unity to develop VR and AR tools to improve efficiency and quality for design, engineering, and training. It’s a really flexible platform, supporting the VR/AR devices we require.”
The real-time development platform of choice
For designers, engineers, and trailblazers across the auto industry, Unity is the most versatile and widely-used real-time 3D creative development platform for visualizing products and building interactive and virtual experiences.
Thriving Developer Community
Largest community of real-time creators
Unity Developer is #7 of the top 10 fastest growing jobs in the US according to LinkedIn. With the talent pool centralized on Unity Connect, and a certification program to validate skills against a standard of aptitude, it’s easy to find skilled Unity talent to build your team.
Start creating today with the Industry Bundle
Get the productivity tools you need to immediately begin creating real-time experiences using your design data. Import your data, prepare interactive experiences, and publish to multiple platforms – going from CAD import to real-time publishing has never been so easy.
Learn more
E-LEGEND Project - Webinar
Learn how to produce stunningly realistic real-time 3D images and videos. Real-time 3D rendering is transforming the way we develop, manufacture and market products. See how Light & Shadows partners with Unity to deliver real-time 3D results with the Peugeot e-LEGEND CONCEPT project.
eBook: The Value of Immersive 3D Automotive Experiences
In this eBook from Tech-Clarity, get valuable insights from experts at Ford, Audi, Teague, Team One, and more on the incredible impact of real-time 3D across automotive marketing and sales, product design, R&D, engineering, manufacturing, and training.
Empowering creative expression in 3D design workflows
Watch our webinar on-demand featuring Gravity Sketch and Honda
Learn how Unity’s real-time 3D platform and Gravity Sketch’s VR creation tools are putting the designer back at the center and facilitating the movement to a faster, more expressive and collaborative concept design process.
VR Evolution in Automotive
Unity AutoTech Summit @ Unite Berlin 2018. Get insights about Lightshape’s pioneer projects, Porsche VR Experience and Audi's Engineering Holodeck. Together with ""Hochschule Furtwangen,"" the company is also currently hosting what is most likely the world's first internship in VR, and they share their experience working with connected Holodecks.
Whitepaper: Accelerating Innovation in Automotive Design
The technology that makes it possible is here today. Learn how to speed up development time and drive down program costs to deliver high-quality, more fully realized end products.
PiXYZ v2018.2 – Automation and algorithms for automotive success
We’ve partnered with PiXYZ Software to provide Unity automotive and transportation customers with the best CAD import and data preparation software for real-time 3D. Since then, we’ve been hard at work improving how our services work together and developing new features.
Unity in Automotive: The Road Ahead
Unity AutoTech Summit @ Unite Berlin 2018. Learn about Unity’s capabilities for real-time 3D experiences that open up new opportunities for product and service innovation for automotive OEMs and suppliers throughout the product life cycle and can help them tackle challenges emerging as a result of industry trends.
Rendering in the fast lane: Real-time results for automotive
Learn how a small team achieved jaw-dropping results in no time at all through CAD data import, prep, optimization with PiXYZ, Asset Store packages, and real-time rendering with HDRP in Unity.
Unlock your CAD Data with Unity and PiXYZ
Unity AutoTech Summit @ Unite Berlin 2018. Get an in-depth look at the exciting uses for high-resolution CAD Data in Unity, and ease of converting NURBS CAD data into Polygons with the PiXYZ to Unity plugin. Use Timeline to create the classic "exploded view" for your models.
Unity Partners with PiXYZ Software to unlock CAD data for real-time development
Unity and PiXYZ software have joined forces to provide large enterprises and individual professionals alike with best-in-class solutions to easily import and optimize CAD data for creating real-time experiences in Unity.
Sales and Marketing
Create rich, high-fidelity scenarios such as online car configurators and virtual showrooms that immerse customers in the product experience and buying process, driving higher levels of emotional engagement and increased sales.
Training and Guidance
Speed up and increase the efficacy of knowledge transfer with immersive, interactive training applications that maximize safety while eliminating dependency on physical proximity or materials, resulting in reduced training and travel costs.
Autonomous Vehicle Training
Drive billions of virtual miles before ever putting a car on the road. With Unity, you can create virtual environments to train autonomous technology and AI through the simulation of real-world scenarios that allow you to optimize algorithms without physical or corporeal risk.