Better designs, faster
From concept to data integration, visualization and prototyping, Unity enables designers and engineers to easily collaborate on product designs at scale in immersive, interactive 3D environments.
Interactive, high-fidelity experiences that sell
Create rich scenarios that immerse customers in the buying process. From online car configurators to virtual showrooms, build unique 3D, interactive experiences that engage them emotionally.
Discover how 3D and VR transform the car industry
The technology that makes it possible is here today. Learn how to speed up development time and drive down program costs to deliver high-quality, more fully realized end products.
Tata Elxsi: Comparing PiXYZ Studio with industry solutions
Read all about the suite of test cases used to compare CAD data using powerful tools and learn how to boost performance and reduce time and effort.
Accelerating innovation across Automotive
LightShape Engineering Holodeck
This immersive VR setup lets engineers work virtually with realistic versions of new models, enabling faster decision-making. The digital Holodeck Control Center facilitates features and communication for global teams.
Volkswagen VR Training
This Unity-based solution, developed by Innoactive, enables real-time collaboration and training across the carmaker’s 120 global production sites. Teams learn in an interactive 3D space, which increases efficiency and reduces training and travel costs.
Cadillac Virtual Showroom
All Things Media
This interactive 3D application integrates design models directly to create an inspiring sales experience. In the virtual showroom, customers can build and personalize their car, while walking around the vehicle and examining highly detailed features and components.
Lincoln Experience Center
Texel Logic - Jackson Dawson
Texel Logic created a 4K custom fit and café experience in a two-screen configurator for the Lincoln Experience center. Buyers get to pick and customize any Lincoln from the lineup, and do a deep dive into the car’s many impressive features.
Mercedes-AMG Power Wall
All Things Media
This innovation lets customers interact with life-size 3D models of any car in the lineup. In a giant two-screen, immersive environment, they try different options and colors, and can zoom in on advanced features to see technical specs and discover what makes the car so special.
Unity Industry Bundle
The Unity Industry Bundle provides you with productivity tools that enable you to immediately begin creating real-time experiences using your design data. Use the tools to import CAD data, prepare interactive experiences and publish to multiple platforms.
The Industry Bundle includes Unity Pro: the best real-time rendering platform for creating amazing immersive and interactive experiences.
Directly import high-quality CAD data into the Unity Editor or a Windows runtime from 25+ formats (with more to come). Also, create perfect meshes from any CAD data fast and efficiently with the best-in-class Tessellator.
What makes Unity different?
Unity brings products to life across the entire automotive workflow by allowing users to create and deploy multi-platform interactive 3D experiences in real time.
Flexible and extensible
A powerful platform
All customers have access to Unity’s powerful C# scripting system, comprehensive API and extensive documentation. Users can also opt to purchase access to source code for under-the-hood C++ development.
Support for 25+ platforms
Reach users on any device
With Unity, you can build once and deploy to Android, iOS, Windows Phone, Tizen and Fire OS, as well as to desktop, consoles and mobile VR.
The world’s most active 3D content-creation community
Unity Connect is a thriving forum and talent marketplace of Unity developers, creators and studios who share expertise, hire resources, showcase projects and participate in online discussions, live events and training.
Optimal visual quality
Unity’s newly improved Scriptable Render Pipeline provides excellent visual quality with high performance graphics hardware, and provides the ability to scale for less capable hardware while maintaining responsive performance.