BMW: Fueling AR innovation with an immersive in-car experience
Tobias Bauernfeind, Senior Augmented Reality Software Engineer at BMW Research, discusses how they used Unity to develop the world’s first fully immersive AR experience in a moving vehicle. Discover:
- Overcoming key technical challenges: Learn how BMW tackled complex issues, such as the difficulty sensors and cameras face in distinguishing between car and head motion, particularly in low-light settings, ensuring a seamless AR experience in a dynamic, moving vehicle.
- Personalized, immersive content for every passenger: See how BMW’s AR glasses unlock new possibilities for in-car entertainment and productivity, offering tailored experiences such as immersive gaming for front-seat passengers.
This presentation was recorded at Unite 2024.
