Video
BMW: Fueling AR innovation with an immersive in-car experience
Oct 16, 2024|41:20 Min
BMW: Fueling AR innovation with an immersive in-car experience
Tobias Bauernfeind, Senior Augmented Reality Software Engineer at BMW Research, discusses how they used Unity to develop the world’s first fully immersive AR experience in a moving vehicle. Discover:
- Overcoming key technical challenges: Learn how BMW tackled complex issues, such as the difficulty sensors and cameras face in distinguishing between car and head motion, particularly in low-light settings, ensuring a seamless AR experience in a dynamic, moving vehicle.
- Personalized, immersive content for every passenger: See how BMW’s AR glasses unlock new possibilities for in-car entertainment and productivity, offering tailored experiences such as immersive gaming for front-seat passengers.
This presentation was recorded at Unite 2024.
We use Unity a lot at BMW Research. We use it for augmented reality glasses, but also for heads up display development. This is why Unity is great for us, because it helps us do quick prototypes.
TOBIAS BAUERNFEIND / BMWSenior Augmented Reality Software Engineer
Create immersive in-car experiences with XR
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