Superbox is a mobile game developer based in Korea known for their popular titles, like tycoon cooking game Ham's Kitchen. To scale their portfolio with high-quality users, Superbox looked to leverage a reliable and scalable rewarded channel to drive engagement from new users.
Turning to the Tapjoy from Unity offerwall, the studio’s adoption of the channel proved to be a game-changer. Since leveraging the Unity offerwall, it has become Superbox’s top-performing rewarded UA channel, consistently delivering 130% of their D30 ROAS*.
A top priority for Superbox was finding a solution that could deliver results and a partner they were familiar with that they could rely on for support. To scale their game profitably, the studio needed to acquire high-quality users who were looking to engage for the long-term in the games they play - an audience that rewarded channels like offerwalls are particularly effective at acquiring.
On both these fronts, the Tapjoy from Unity offerwall was an easy choice for Superbox. Running ads on Unity networks, ironSource Ads and Unity Ads, Superbox had first-hand experience with the Unity team’s industry-leading support and the Unity networks’ performance.
Superbox had also heard extensively about the Tapjoy from Unity offerwall's reputation for scale and global reach across diverse geos, making it a compelling option.
Unity’s local team provided comprehensive support to Superbox from the outset.
This involved sharing crucial benchmark data, recommending optimal campaign types, and outlining best practices for event setup.
The Unity team guided Superbox through the integration process, campaign configuration, and bid strategy, to ensure a smooth and successful launch - including assisting and resolving Superbox’s technical and operational inquiries.
A key differentiator for Superbox was the Tapjoy from Unity offerwall's self-serve dashboard. This feature allowed them to launch campaigns swiftly while simultaneously maintaining complete control over their bidding strategy.
The Unity team further empowered Superbox by enabling bid modification access and recommending they utilize per app bidding (PAB). Superbox’s strategy involved setting higher bids for high-performing publishers to secure more quality users and lower bids for underperforming apps to optimize ROAS - only possible with the real-time control offered by PAB. Ultimately, this approach worked to ensure that Superbox was able to not only meet but exceed their goals for the channel.
Superbox began by launching a campaign for Ham's Kitchen in the US. By closely monitoring performance, they worked with the Unity team to validate the offerwall's effectiveness and, once confident, rapidly expanded their activities.
Then, utilizing the flexibility and efficiency of the Tapjoy from Unity offerwall’s self-serve dashboard, Superbox expanded its campaigns to more games within its portfolio. What started in the US quickly grew to encompass a global audience across tier-1 geos. Campaigns were launched worldwide, including in Australia, Canada, the UK, Korea, and Japan. Superbox actively monitored performance across each title, continually adjusting event bids and applying PAB to maximize results.
The collaboration with the Tapjoy from Unity resulted in rewarded campaigns that consistently outperformed Superbox’s benchmarks, with D30 ROAS reaching 130% against a target of 100%. Most importantly, Superbox successfully acquired a large volume of high quality users in a short period, reaching diverse audiences worldwide.
Strong communication was a pivotal driver of Superbox's success. Effective partnership allowed the studio to move quickly whether it was launching new campaigns, adding events, or making adjustments to existing setups.
Superbox's partnership with the Tapjoy from Unity offerwall demonstrates that studio-centric support as well as a strong strategy is key to enabling developers to achieve their user acquisition goals and expanding globally.
