Part of the Magic Seven group, Comind is a mobile game publisher based in China known for their hit puzzle games, including Crazy Sort - Goods Sort 3D and Sort Match - 3D Goods Master. When Comind wanted to drive growth for Crazy Sort - Goods Sort 3D, the Unity team recommended diversifying their UA strategy by launching Tapjoy’s Multi-Rewards and Daily Rewards Cost Per Engagement (CPE) campaigns.
Comind Project Manager Yuan Feng explains how concurrent Multi-Rewards and Daily Rewards campaigns unlocked incremental scale for what are currently their 2 largest apps. As a result, from June to July 2024, they achieved a 32% average increase in D7 ROAS and a 130% spike in D7 retention rate, compared to other CPI channels.
Diversifying User Acquisition with Multi-Rewards
Feng notes, “When it came to maximizing growth for Crazy Sort - Goods Sort 3D, we found that rewarded video channels weren’t delivering enough scale. To optimize our UA strategy, the Unity team helped us launch a Multi-Rewards CPE campaign, helping deepen engagement during early gameplay and create more value for users.”
Feng adds, “As part of our Multi-Rewards campaign, users completed multiple actions within a single offer in order to earn in-app currency. Users earned rewards for engaging with our game and completing levels 10–100, motivating them to stay in the game longer.”
Increasing installs 6x with Multi-Rewards
The Unity team helped Comind optimize their conversion rates by guiding them on ways to increase bids and gradually improve installs to expand their scale. As a result, Comind increased their installs 6x, all while reaching their ROAS goals.
While casual games often prioritize CPI over CPE, there is a common misconception that casual advertisers are hesitant to try CPE campaigns. However, when Comind hit a growth cap with other CPI channels, they were excited to see Tapjoy’s Mutli-Rewards campaign break through bottlenecks, scale further, and deliver high-quality users. Feng notes, “Our MR-CPE campaign showed us that Tapjoy has untapped UA potential.”
Feng adds, “After seeing exceptional results with Multi-Rewards, we were interested in exploring new strategies to scale further. That’s when the Unity team suggested even more ways to drive growth for our game by reaching new audiences, and we soon launched our first Daily Rewards CPE campaign.”
Unlocking additional scale with Daily Rewards CPE
As Feng explains, “By adding Daily Rewards to our UA mix, we successfully reached a new customer segment of casual users who were looking for quicker and more frequent rewards. Daily Rewards made it possible to tap into a brand new user segment that we had never reached before, helping us unlock additional scale.”
As a result, Comind’s achieved 100% higher D7 ROAS and 133% higher D7 retention rate with Tapjoy’s Daily Rewards campaign, compared to other CPI channels.
Feng comments, “We found that our Multi-Rewards and Daily Rewards campaigns complemented each other, each reaching different audiences and each driving incremental growth.”
Launching Multi-Rewards and Daily Rewards in 2nd largest app
Building on the success of Crazy Sort - Goods Sort 3D, Comind expanded their UA strategy by launching simultaneous Multi-Rewards and Daily Rewards campaigns in their second-largest app, Sort Match - 3D Goods Master. Working closely with the Unity team, they applied optimization insights from Crazy Sort, quickly determining what strategies would work best.
Feng concludes, “We immediately saw that they were able to scale with high-quality users, who demonstrated strong retention rates. This included a 25% higher D7 ROAS and 125% higher D7 retention rate than with other CPI channels.”
Given the transformative impact of Multi-Rewards and Daily Rewards on their growth, Comind plans to continue working with Unity to optimize their existing campaigns to drive further scale. Additionally, they plan to roll out new offerwall campaigns when they release future apps.
