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Unity Playworks

Use the Playworks plugin for the Unity Engine or Playworks video templates to create, customize, and test effective playable ads and interactive end cards. Save time and resources while improving user acquisition.
Playable Ads Plugin

Easily create playable ads with the Unity Engine plugin

Quickly build playable ads from your existing project in the Unity Engine. Customize them, create dynamic variations, publish to channels, and analyze performance from one easy-to-use dashboard.

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End card templates

Make interactive end cards from video or static assets

Turn your videos and images into effective interactive end cards using one of our premade templates – no coding needed. Publish templates to channels and analyze their performance from the Playworks dashboard.

Powerful features

No coding required

Options for the Unity plugin or pre-made templates allow you to scale production to fit your experience and team without needing to know any additional coding skills.

Intuitive dashboard

Easily manage, customize, launch campaigns, and analyze performance from one powerful dashboard.

Gameplay variables

Easily create gameplay variations in your playable to test which creatives will deliver the best results.

Dynamic playables

Automate your gameplay playable variables testing in one file and go live with the winning creative.

In-house production

Reduce external costs and maintain control with a self-serve solution that keeps creative production in-house.

Network compliance

Benefit from easy-to-use templates when creating and using a playable ad or interactive end card with Playworks.

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Easily create playable ads

Access all Playworks features and run playable campaigns on any network.

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MWM cuts their playable testing costs by over 50%

Discover how dynamic playables helped MWM speed up production and save time and resources.

Resources

Playworks resource center

Find documentation to help get you started, as well as instructions on how to use the platform and make the best playables and end cards in this helpful resource center.

Step-by-step guide to getting creating playables

Follow this helpful guide to learn how to create your first playable ad with the Playworks plugin.

What are playable ads and how are they used

Learn about the different styles, uses, and elements that should be considered when creating playable ads for user acquisition campaigns.

How to create retention in playable ads

Hear from a Playworks expert about the key concepts and strategies to create effective playable ads for retention.