KPI

What is a KPI?

Key Performance Indicator (KPI) refers to quantifiable metrics that track progress toward specific business objectives, helping organizations evaluate success and identify areas needing improvement across development, marketing, and operational activities.

Why use KPIs?

Implementing a balanced KPI framework allows teams to make data-driven decisions, allocate resources effectively, and continuously optimize performance across all operational dimensions. Regularly reviewing and adjusting KPIs ensures alignment with evolving business goals and market conditions.

How do you determine which KPIs to track?

KPIs need to align with specific business objectives in order to be measurable and actionable, as these measurable values serve as critical navigation tools throughout a project's lifecycle, from initial development through post-launch operations.

Common development KPIs include build stability, bug density, test coverage, and feature completion rates, while marketing teams often track metrics like user acquisition cost, conversion rates, and install velocity.

For live applications, engagement metrics such as daily active users (DAU), session length, and user retention provide insights into performance, while monetization KPIs track revenue streams through various business models.