Glossary term
In-App Advertising
What is in-app advertising?
In-app advertising is a popularapp monetizationstrategy, in which app developers get paid to show ads to their users. Developers integrate an SDK to connect to an ad network , and implement user-friendly ad units - earning revenue when users interact with the ads. Today, studies show that in-app advertising accounts for the majority of mobile app revenue. Learn more about mobile app advertising.
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