Glossary term

In-App Advertising

What is in-app advertising?

In-app advertising is a popularapp monetizationstrategy, in which app developers get paid to show ads to their users. Developers integrate an SDK to connect to an ad network , and implement user-friendly ad units - earning revenue when users interact with the ads. Today, studies show that in-app advertising accounts for the majority of mobile app revenue. Learn more about mobile app advertising.

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Related terms

Hybrid-casual games

Hybrid-casual games include simple, marketable core gameplay with additional engagement layers designed to create a richer gaming experience.

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Mobile App Ads

App developers looking to earn revenue from ads typically partner with a mediation platform that aggregates various ad networks and integrate its SDK into their tech stack.