End card

What is an End Card?

An End Card is a static visual advertisement displayed at the conclusion of video ads, featuring essential app information and a call-to-action to drive user engagement and installation.

How does an End Card work?

An End Card works as a strategic marketing component serving as the final impression and conversion opportunity following video content, designed to transform viewer interest into measurable action.

Effective end cards present a carefully curated selection of essential application details including the title, icon, average user rating, and prominent installation button within a visually appealing layout that maintains brand consistency with the preceding video.

Conversion optimization techniques for end cards include implementing attention-grabbing visuals that highlight key application features, incorporating social proof elements like download counts or review snippets, and crafting compelling call-to-action phrases that create urgency or communicate value propositions. Modern end card implementations often incorporate interactive elements allowing users to experience limited application functionality directly within the advertisement before committing to installation.

How is an End Card used?

Analytics systems track end card performance metrics including click-through rates, hover engagement, and installation conversion percentages to continuously refine designs based on empirical performance data rather than subjective aesthetic preferences.