What is CPA advertising?
CPA is short for Cost Per Action. In CPA advertising, marketers only pay when a consumer completes an action, such as making their first purchase or subscribing to a service. By default, your ad dollars are tied directly to the results you choose. This means no wasted ad spend on impressions or clicks — you only pay for conversions.
In-app CPA vs. CPE
CPA can be confused with other inapp ad models, particularly CPE (Cost Per Engagement).
Though both CPA and CPE ads are hosted in the in-app environment, there are key differences in the conversion location and flow. While most major digital advertising solutions now offer some form of CPA advertising, not all channels are created equal. In recent years, advertising in mobile games has jumped to the top of this list. The engagement, diversity, and expectations of mobile consumers are a perfect match for this model.
Fill out this form to access in-depth expert knowledge and solutions.
