Breaking barriers: Overcoming internal resistance to digital transformation

Sep 12, 2025

In this webinar, Jonas Wolpold (COO, Bii GmbH), Thomas Strigl (CEO, realvirtual.io), and Marcus Åström (Head of Digital Experience, Scania Group) dive into the real-world challenges industrial companies face when adopting new technologies. From overcoming internal resistance to building scalable digital strategies, the panelists share hard-won insights, practical approaches, and lessons learned from the field.

Topics covered include:

- Real-world challenges in new technology adoption

- How to build scalable digital strategies and overcome resistance

- The role of collaboration and partnerships

- Interactive Q&A session

Whether you're navigating your first steps toward digital transformation or looking to accelerate existing initiatives, this conversation offers actionable ideas to help you move forward with confidence.

Check out the video below.

“It's really important to start with things that people can see and feel ‘okay, this works’ - so that change becomes a driving force from within, and not just something that you dictate has to happen.”