Since 2017, Tapjoy has surveyed tens of thousands of mobile gamers to get a holistic view of their gaming habits, brand and ad preferences, demographic information, and so much more. This year, we’re looking back at that first Modern Mobile Gamer® report to see what’s changed, as well as looking to the future.
Mobile developers and publishers, as well as user acquisition marketers, were the focus of Modern Mobile Gamer® 2022: Game Dev Edition. We surveyed over 9,000 mobile gamers on the Tapjoy network to find out what, when, and why they’re playing. Let’s meet the newest class of mobile gamers.
A lot can change in five years.
For the mobile industry, the last half-decade has been a period of massive growth. Mobile games dominate the video game landscape, generating $93.2 billion in revenue worldwide in 2021 alone. The mass adoption of mobile devices means that anyone can be a gamer, and advances in technology have given developers tools to create fun, engaging, and thrilling mobile experiences that can hold their own against the AAA games industry. Where mobile gamers were once considered “casual,” it’s clear that’s no longer the case — they’re playing just as frequently as console and PC gamers, exploring a wide variety of genres and getting more and more familiar with the mobile ecosystem.
With this report, we’ve given a voice to thousands of mobile gamers, from the Gen Z digital natives to internet-savvy Millennials and adaptable Gen Xers, in order to help game developers reach these crucial audiences. It’s time to meet the 2022 Modern Mobile Gamer®.
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