The pandemic significantly accelerated the use of fintech apps - with downloads exceeding 6.1 billion in 2021, up 25% from 2020, according to Business of Apps. Today, 80% of consumers are using digital financial apps and services according to Plaid, but most people use only one or two fintech apps at most.
That’s why ironSource used our proprietary market research solution to dive into how consumers discover and engage with fintech apps - to give marketers like you a playbook on how to be that one fintech app people use the most.
Our report discusses three types of fintech apps - investment apps, budgeting apps, and banking apps. Here’s how we’re defining them:
➔ Investing apps: Apps that allow consumers to buy and sell stocks, ETFs, mutual funds, and other investments.
➔ Budgeting apps: Apps that help consumers create a budget, track their income, and manage spending.
➔ Banking apps: Apps developed by a bank to give consumers all the features they need to manage their bank account from the convenience of their smartphone.
Read on for valuable insights into how and why consumers download fintech apps, which features are most important to them, and consumers’ financial goals in 2023.
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