To help UA advertisers and monetization managers find the most relevant information, we’ve split our Modern Mobile Consumer report into two versions: Monetization (seen here) and App Discovery (available here).
Here’s what we discovered: Across a variety of apps, consumers are responsive to both rewarded ads and in-app purchases — they don’t cannibalize each other as previously assumed. Additionally, there’s no longer a need to segment audiences into “gamers” and “non-gamers,” as consumer attitudes towards app discovery and monetization are largely similar no matter what apps they’re using.
We surveyed audiences from gaming and non-gaming apps on the MobileVoice® network, as well as a control group outside of these apps to eliminate bias and confirm accuracy. By thoroughly analyzing the mobile habits of a broader spectrum of consumers, we were able to identify common threads in how mobile users find and interact with their favorite apps.
It’s time to meet the Modern Mobile Consumer.
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