Mediation

What is Mediation?

Mediation (ad mediation) is a monetization solution that enables developers to efficiently manage multiple advertising networks through a single integration, optimizing fill rates and revenue while simplifying implementation.

How does Mediation work?

This technology layer sits between an application and multiple ad networks, intelligently routing ad requests to maximize performance based on factors like eCPM (effective cost per thousand impressions), fill rate, and geographic targeting. For developers, ad mediation significantly reduces implementation complexity by replacing multiple SDK integrations with a single solution that handles network prioritization, waterfall configuration, and performance analytics through a unified dashboard.

How is Mediation used?

Modern mediation platforms incorporate advanced capabilities like real-time bidding, A/B testing for network configuration, and automated optimization algorithms that continuously adjust network priorities based on performance data. By ensuring every ad impression achieves maximum value and maintaining consistently high fill rates, effective mediation can substantially increase revenue while reducing the engineering resources required for monetization management across diverse application types.