Power-up your live ops strategy for better player retention

With limited time and resources, you need a powerful tech stack to continue testing and improving your live game. Unity has built tools that don’t require big budgets or specialized teams to get results that still save on game development time.

Iterate and improve your game

Mapping out your live ops strategy early on is the best way to improve your game’s success after the initial launch.

Bring your idea to life

Build the core gameplay and foundation of your game with a live ops tech stack that supports you and your team.

Publish more game content

Manage backend data and keep players hooked with regular updates and new content that improves the gameplay experience.

Run experiments

Test new features and ideas for in-game content across specific groups of players to see what works.

Discover what your players enjoy

Learn what keeps players engaged by improving gameplay and building personalized experiences.

Grow your game

Build a sustainable business with thoughtful in-game ads and monetization.

Having good player retention doesn’t have to be complicated

Successful live ops strategies will keep players coming back for more, but you don’t need to use precious resource time developing custom tools. Unity Gaming Services offers the ability to analyze player data, push new updates, and deliver personalized environments, all in one dashboard.

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I need to manage my backend data

Cloud Code: Run your game logic in the cloud as serverless functions and interact with other backend services.

Cloud Save: Build better player experiences by storing game data to the cloud.

Economy: Everything you need to design and plan your game economy. Easily tune and scale to build a better game for your players and grow in-game revenue.

Authentication: Authenticate your players for a seamless user experience with either anonymous or platform-specific sign-in solutions.

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I want to know more about my players

Analytics: Analytics enables studios to understand game performance and player behaviors. Capture insights using prebuilt dashboards and visualizations powered by reliable, real-time data.

A/B Testing: Through Game Overrides, run experiments on different game elements and see what impact they have on your game.

Cloud Diagnostics: Real-time error monitoring so you can rapidly resolve the bugs impacting your game’s stability.

Cloud Diagnostics Advanced: Improve the stability of your game with Cloud Diagnostics Advanced, a crash and error reporting tool powered by Backtrace that helps you identify, investigate, and resolve the crashes and exceptions that are hurting your players’ experience.

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I want to deliver content more easily

Cloud Content Delivery: With Cloud Content Delivery, you can build and release game updates with powerful asset management and content delivery via the cloud.

Game Overrides: Create personalized in-game player experiences and configuration changes safely, with guardrails in place.

Push Notifications: Send messages to targeted players when they aren’t active in your game. Leverage this to inform players about important events, re-engage lapsed players, and more.

Tools and Guides

What is an in-game economy

In this first guide in our series about in-game economy, you’ll learn how to build a game economy that keeps players coming back for more.

Your questions: Cloud Content Delivery

A guide for Cloud Content Delivery and the Addressable Asset System that answers all your questions to help you get started.

Nifty Games: A Unity case study

Implementing Cloud Content Delivery (CCD) early in the development cycle allowed the studio to optimize their live operations workflows.

Bootcamp series: Analytics and Player Engagement

Check out our on-demand bootcamp videos for Cloud Content Delivery, Remote Config, and Analytics (beta) to learn all about their features and functionality.

Build your live ops plan

Get started now and only pay as your game grows.

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