It’s the most wonderful time of the year – and the most lucrative. Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. That’s why Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
And mobile is more important than ever this holiday season. According to our data, for the first time, mobile phones have become consumers’ preferred way to shop for holiday gifts (51%), finally surpassing in-store shopping.
The report covers three key areas:
→ How consumers shop for holiday gifts
→ Why mobile gaming is an excellent advertising channel
→ What are the most engaging ad units
Read on for valuable insights, tips, and tricks to get the most out of your mobile marketing strategy this winter.
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