WebAR

What is WebAR?

WebAR enables augmented reality experiences directly through web browsers without requiring dedicated application downloads, making AR content more accessible while reducing friction for users across multiple platforms and devices.

How does WebAR work?

This browser-based approach to augmented reality represents a significant advancement in accessibility by eliminating installation barriers that often discourage casual users.

Through JavaScript APIs and device access permissions, WebAR leverages standardized web technologies to deliver spatial computing experiences directly through URLs. For developers, this provides a unique opportunity to reach broader audiences without the distribution limitations or approval processes of app stores.

How is WebAR used?

Content creators can build experiences that seamlessly adapt to different devices, from desktop computers with webcams to mobile devices with advanced sensors.

The technology is particularly valuable for retail, education, and marketing applications where immediate engagement is critical and the friction of downloading dedicated applications would significantly reduce conversion rates. As browser capabilities continue to evolve, WebAR increasingly narrows the performance gap with native applications while maintaining its accessibility advantages.