Glossary term

Virtual Try-on

What is Virtual Try-on?

Virtual try-on technology enables users to visualize how products would look on their bodies or in their spaces through augmented reality and 3D visualization with realistic material rendering and physics simulation for accurate representation.

How does Virtual Try-on work?

Implementation requires sophisticated technical systems working in concert to create convincing visualization experiences.

Body tracking or mapping technologies analyze user proportions and positioning through camera input, establishing the foundation for accurate product placement.

Garment simulation employs physics-based cloth systems that model how fabrics drape, fold, and move in response to body shape and movement, with material-specific properties that differentiate between fabrics like silk, denim, or wool.

For furniture and home goods, spatial mapping creates environmental understanding that enables proper placement and scale representation within the user's actual space.

Lighting simulation ensures products appear naturally integrated with the environment by matching ambient conditions and casting appropriate shadows.

The most advanced implementations incorporate real-time adjustment capabilities that allow users to customize colors, patterns, or configurations while maintaining the realistic visualization, significantly enhancing the shopping experience by reducing purchase uncertainty and potential returns.

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