Unified Auction

What is Unified Auction?

Unified Auction is an ad monetization approach that allows multiple advertising buyers to compete simultaneously for inventory in real-time, maximizing revenue potential by ensuring the highest possible bid wins each impression.

How does Unified Auction work?

Unified Auction works as an advanced programmatic advertising methodology that creates a level playing field where numerous demand-side platforms (DSPs) can bid concurrently for available ad space. Unlike traditional waterfall methods that prioritize certain networks sequentially, unified auctions evaluate all potential buyers simultaneously, creating genuine competition that typically results in higher yield for publishers.

What is the benefit of Unified Auction?

For application developers seeking to monetize their products, implementing unified auction technology typically leads to improved fill rates and more efficient inventory utilization. The real-time nature of these auctions also provides developers with more transparent insights into the actual market value of their advertising inventory across different user segments and regions.