Glossary term
DAU
What is DAU?
Daily active users (DAU) is a mobile app metric which reveals the total amount of users who visit an app on a daily basis. DAU is a measure of app success, informing app developers how immersed users are and how “sticky” their app is.
ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics , both of which include metrics like daily active users and monthly active users.
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Related terms
App LTV
LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.
ARPDEU
ARPDEU (Average Revenue Per Daily Engaged User) is calculated by dividing total revenue by total engaged users.
App Session
An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.