Glossary term
ARPDAU
What Does ARPDAU Mean?
ARPDAU stands for Average Revenue Per Daily Active User. It is a metric for measuring the success of your app monetization strategy in terms. ARPDAU is calculated by dividing the ad revenue from ad campaigns, in-app purchases and similar metrics on a given day by the number of unique active users on that day. Looking at ARPDAU over time allows you to identify the effect of ad campaign or IAP changes on revenue. Because it’s an average, ARPDAU is not affected by fluctuations in your user base of Daily Active Users (DAU), giving you a clear metric of daily app monetization performance. Learn more about ARPDAU and how you can boost it for your app.
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Related terms
App LTV
LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.
ARPDEU
ARPDEU (Average Revenue Per Daily Engaged User) is calculated by dividing total revenue by total engaged users.
App Session
An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.