Glossary term

AR Advertising

What is AR advertising?

AR advertising is a mobilead unitwhich uses the smartphone camera to superimpose 3D assets, such as game characters and scenarios from the advertised game, onto the user’s real world surroundings. AR ads can run on both iOS and Android in-app traffic, withinrewarded videoand display placements. [grid] [col sm=12] [/col] [/grid]

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