Start growing your game with high quality users

You can run high-impact campaigns using a variety of formats designed to drive engagement and installs:

Video Ads: The core format for both platforms. On ironSource, you can enhance these with Interactive End Cards (IEC) or Carousel End Cards (displaying multiple images like app store screenshots).

Playable Ads: Interactive ads that let users try your gameplay before downloading. These are highly effective for qualifying users and improving retention.

Interactive Video: A format where users actively participate in the video or choose options displayed on-screen.

Once you’ve created a Unity ID, both Unity Ads and ironSource Ads offer a streamlined process for getting your UA campaign up and running fast.

Watch how to get started with Unity Ads here and ironSource Ads here:

Unity Ads - https://www.youtube.com/watch?v=9w8QWRdnsVk

iAds - https://developers.is.com/ironsource-mobile/general/campaign-setup-3/#step-1

To reach the right audience, Unity combines advanced machine learning with flexible manual controls. Our primary engine, Unity Ads leverages Unity Vector AI, which is designed to leverage data from across the Unity ecosystem to drive growth. Built to connect the right players with the right games,Vectorusing unique insights to deliver smarter matching and better long‑term results for our advertisers.

For performance scaling, you can activate automated Optimizers, specifically the ROAS Optimizer for revenue targets or the Event Optimizer (tCPA) for engagement goals, which adjust bids in real-time to maximize your returns. These automated tools are complemented by standard targeting options, allowing you to manually refine your audience by geography, device, and connection type as needed.

Both Unity Ads and ironSource Ads offer dedicated campaign dashboards and report builders so you can analyze and view key performance metrics over time.

Yes, both Unity Ads and ironSource support major Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Singular, Kochava, and Branch. Connect your account via the dashboards or supply the tracking URLs during campaign setup.

Find further MMP integration guidance here: https://docs.unity.com/en-us/grow/acquire/partner-integration