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Mobile user acquisition
Optimieren Sie das Nutzerwachstum über alle Kanäle hinweg
Finden Sie Nutzer, die sich langfristig engagieren - mit den leistungsstarken Lösungen von Unity für die mobile Nutzergewinnung.
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Unity Ads

Kampagnen für Engagement und Skalierung durchführen

Get discovered and acquire mobile users who will go on to engage in your game in the long term. With Unity Ads’ sophisticated technology, you tap into our extensive global supply to optimize your campaign goals for return on ad spend (ROAS), retention, or scale.

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Skalierbare Benutzerakquise mit UA-Tools

Maximize your spend and crush your KPIs with tools to automate bid optimization. With ironSource ads, you can efficiently run your mobile user acquisition campaigns and enjoy transparent, granular breakdowns for a comprehensive view into your app’s strategic UA performance.

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Gewinnen Sie loyale Nutzer und erreichen Sie Ihre ROAS-Ziele

Expand your UA strategy with the offerwall, an ad unit that acts like a rewarded marketplace, offering mobile app users in-app currency in exchange for completing tasks. The best part? You only pay when users complete those events you set, so you get loyal users cost effectively.

Werbung auf dem Gerät - Kunst

Erreichen Sie Milliarden von App-Nutzern auf deren Geräten

Work with leading telecom operators and manufacturers to reach incremental users on more than 1 billion mobile devices worldwide. From the moment app users unbox their devices, Aura puts you in front of them and helps you scale and beat your KPIs.

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Werben Sie in den wichtigsten mobilen Anwendungen und Spielen

Well established in the programmatic video advertising market, both the ironSource and Unity Ad exchanges specialize in connecting developers with top DSPs and brands directly. Run fraud-free campaigns and leverage high-performing ad units that boost your click-through and conversion rates.

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Steigern Sie den UA Ihrer App über alle Kanäle hinweg

Analyze, manage, and optimize your user acquisition activity across your paid channels, from Apple Search Ads to Facebook – all in one place. With a holistic overview of your campaigns and creative data, you’ll visualize insights, identify top-performing creatives, and optimize for successful UA.

Apple Search Ads Wachstum

Skalieren Sie Ihre Apple Search Ads Kampagnen

Take your Apple Search Ads campaigns to the next level with our end-to-end solution. We make it easy to manage and scale campaigns with tools for campaign management, keyword discovery, bid optimization, analytics, and more.


PLAYSTUDIOS used Luna Control to successfully scale on Apple Search Ads, resulting in a 140% increase in spend and a higher D7 ROAS than any other platform.

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“The optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU.”


Amanotes switched to the cross promotion bidder. As a result, they were put higher in the waterfall and received earlier impressions, decreasing CPI 50% and increasing IPM 2x.

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