Building Don Julio's Apple Vision Pro experience

Devin Nagy, Global Head of Digital for the Tequila category at Diageo and James Roosevelt, Director of Technology at Trigger XR share the journey behind creating Tequila Don Julio’s immersive customer experience for Apple Vision Pro. Discover:

• How the Apple Vision Pro experience was created
• The importance of XR technologies to Diageo’s business strategy
• Best practices for implementing immersive technology
• Demo of Tequila Don Julio’s Apple Vision Pro experience