Glossary term

ARPDEU

ARPDEU stands for 'average revenue per daily engaged user'. It is the total revenue divided by the total number of engaged users. ARPDEU is an advanced monetization metric available on the ironSource dashboard that helps app developers better understand how users interact with ads in their app.

Related terms

Lifetime Value (LTV)

LTV (lifetime value) predicts the total revenue a single user generates over their lifetime in an app.

Learn more

App Session

An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.

Learn more

Churn Rate

Churn Rate is the percentage of users who uninstall or stop engaging with an app over time.

Learn more