Build your foundation
Every game needs a reliable foundation, and with UGS, you can build a solid foundation with the services used by some of the world’s biggest games. UGS offers services across multiplayer connectivity, player data management, and in-game content publishing.
Small indie studios like Fika Productions to big industry players like Team17 rely on these services to build the foundation of their games.
Passion Punch Studio
With CCD helping deliver the right content at the right time, Passion Punch Studios was able to decrease the first-time install size of Call of Colors by 70%.
“CCD decreased the error-prone delivery of assets compared to other services and custom implementations. Other solutions required continuous maintenance, which takes a toll on a small studio like us.” – Ismail Hasanov, CTO
Velan’s Knockout City needed servers that worked with their in-house engine whether they had 10 or 10 million players – and Multiplay’s flexible scaling was the answer.
“Having direct access to the team at Multiplay has without a doubt sped up development time. It’s really about speed to market, that’s what we gained with Unity Multiplayer Services.” – David Nathanielsz, Chief Operating Officer
Having Netcode built specifically for the Unity Engine gives developers like Twin Drums the reliability needed for dependency management.
“For our project, dependency management is key. Having networking support as a first party product directly from Unity is invaluable.” – Martin Raue, CTO
CCD’s features allowed Nifty Games’ developers to test the exact content that players would have available to them without any risk, giving them the peace-of-mind that the content that’s received QA sign-off is exactly what’s being launched.
“Being able to test out content without affecting live players [wIth CCD] - that flexibility and security is really important to us.” — Ibs Rageh, VP of Engineering, Nifty Games
For a small-scale co-op game like Ship of Fools, Fika Productions used Netcode for GameObjects – our extensible, open source networking library for the Unity engine – to connect two players in a voyage across the sea.
"Unity's team did a great job at stabilizing former MLAPI to lay the foundations to build a complete and extensible networking framework for their engine. NGO is a real open source development success story." – Marc-Antoine Fortier, CTO
Line Drift used a variety of our backend services to manage their mobile games – like Authentication for anonymous and platform-specific authentication, and Economy for managing in-game currency and inventory.
“Being able to use all these tools together – that was the real clutch. Having the ability to link Economy and Authentication in one place to achieve synchronization across devices was literally a game changer.” – Mike Hardy, Lead Game Designer and UI Engineer
Chest Chaser, a game built by a one-person studio, was able to build their infrastructure on their own by using our backend services Cloud Save and Cloud Code.
“I love that Unity’s Game Backend products are integrated seamlessly with the Unity engine, and that I don’t need any third-party tools. Everything works hand in hand.” – Giacomo Nicotra, Programmer
Engage your players
Once your game is live, player engagement is one of the key metrics to follow. Unity Gaming Services has tools to help you understand your game and players through real-time game data and deliver content to keep experiences fresh.
Studios across the globe use our tools to get the insights, data, and tools they need to efficiently refine their game experience, retain players, and grow.
Delivering regular updates requires in-depth insights. Glitch Factory used Analytics to validate their game design hypotheses about game difficulty and first-time experience.
"Analytics helped us to better understand the player data being pulled in from our first public demo for No Place for Bravery. The experience provided insights on game difficulty, whether the combat system was interesting, and if players were able to defeat tough enemies and bosses." – Matheus Queiroz, Head of Operations
Tamatem used Analytics for real-time dashboards, A/B testing, and live campaign management to better understand how users move through their game.
“Being able to set up both in-game campaigns (like promotions) and out-of-game campaigns (push notifications) in one single platform has been very helpful.” – Shereen Khalaf, Data Analysis Associate Manager
Popular new titles like V Rising, which hit nearly 50,000 players just hours after launch, rely on in-game voice and text chat from Vivox to empower communication between their vampyric players.
"The support for 3D positional audio from Vivox complemented our immersive gameplay design in V Rising. Integrating Vivox into our Made With Unity game was very simple and scaled effortlessly with our fast-growing player base. Now vampires across the globe can cooperate or compete through an immersive voice chat experience." – Rickard Frisegard, CEO
Text and Voice Chat (Vivox) SDKs works across multiple platforms and engines, perfect for when Velan Studios was launching their cross-play title Knockout City.
“Vivox allows us to seamlessly integrate the features we want across all platforms. The user friendly and family friendly design was central to our game and relies on Vivox to pull off.” – David Nathanielsz, Chief Operating Officer
Grow your game
After launch, you need to attract players and drive revenue to keep on creating. Our integrated solutions for advertising and in-app purchases make it easy for these studios to monetize and sustain their game – so they can keep on creating.
Pixel United focused on serving ads through rewarded videos and interstitials to balance experience with revenue growth and deliver results – like a 10% increase in overall eCPM.
"Creating a perfect balance for ads and IAP in our free games is a big part of our strategy. We think of users first, so we're focused on serving ads that are not intrusive to users." – Kelly Kang, Director of Ad Monetization and Publishing
When looking to acquire valuable users for their portfolio of games, indie studios like GameJam trust Unity to deliver the campaign results they need to acquire new players.
“In a world where some ad networks now compete with developers, it’s helpful to have a powerful ally like Unity behind you that wants to make the world a better place by enabling creators like ourselves to exist and flourish.” – Hoa Ngo, Co-founder
Mid-sized studios like Paradyme rely on Unity’s mediation expertise to maximize their revenue while reducing their workload.
“As a small studio, we don’t have a lot of time to focus on mediation despite it being a significant part of our revenue growth. With Unity Mediation, we don’t need to be monetization experts as the tool streamlines the majority of the work while maximizing our revenue.” – Andrew Lyons, Director
Uken’s mobile titles like Jeopardy! World Tour, Kings of Pool, and Bingo Pop have been enjoyed by millions of players, and they’ve used Unity Ads to sustain that success and grow their business.
“With Unity, we know what we’re getting. Since we went with Unity and their Unified Auction as one single source, we’ve experienced a 15% increase over baseline in engagement (sessions) and a 7% lift in retention.” – Conrad McGee-Stocks, User Acquisition Lead